Cookie Policy
Last updated: 25 November 2025 | Next review: 25 August 2026 | Owner: Directors
Company Information
Data Controller: Firefinch Software Ltd
Address: 5 South Gyle Crescent Lane, Edinburgh, EH12 9EG
Phone: +44 (0) 131 549 9549
Email: contact@firefinch.io
ICO Registration: ZB195673
Purpose and Scope
This policy provides important information about:
- The cookies used on firefinch.io
Cookie List
| Cookie name | Provider | Purpose | Duration | Category |
|---|---|---|---|---|
__hs_opt_out |
HubSpot | Stores whether a visitor has opted out of non-essential cookies. | 6 months | Necessary |
__hs_do_not_track |
HubSpot | Prevents tracking when a visitor has selected “Do not track”. | 6 months | Necessary |
__hs_initial_opt_in |
HubSpot | Records whether a visitor has seen the cookie banner on first visit. | 7 days | Necessary |
__hs_cookie_cat_pref |
HubSpot | Stores consent choices for each cookie category. | 6 months | Necessary |
__hstc |
HubSpot | Main visitor tracking cookie used for analytics. | 6 months | Analytics |
hubspotutk |
HubSpot | Identifies a visitor across sessions for analytics and forms. | 6 months | Analytics |
__hssc |
HubSpot | Tracks sessions and counts page views per session. | 30 minutes | Analytics |
__hssrc |
HubSpot | Determines if a session is new when HubSpot changes the session cookie. | Session | Analytics |
messagesUtk |
HubSpot | Identifies visitors who use the chat widget so past conversations load. | 6 months | Functionality |
__cfruid |
HubSpot/Cloudflare | Helps manage rate limiting and security on the site. | Session | Necessary |
__cf_bm |
HubSpot/Cloudflare | Helps distinguish humans from bots for security. | Up to 30 minutes | Necessary |
_ga |
Google Analytics | Distinguishes unique visitors for analytics. | 2 years | Analytics |
_ga_<container-id> |
Google Analytics | Stores session and event data for a specific GA4 property. | 2 years | Analytics |
_gid |
Google Analytics | Distinguishes visitors over short periods for analytics. | 24 hours | Analytics |
_gat or similar rate-limit cookie |
Google Analytics | Throttles the rate of analytics requests. | 1 minute | Analytics |
gtm_debug / preview cookies |
Google Tag Manager | Used only in GTM preview/debug mode for configuration testing. | Session | Necessary (admin only) |
Contact Information
If you have any questions or concerns about anything in this policy, do not hesitate to contact the Directors at contact@firefinch.io.
For data protection queries specifically, contact: contact@firefinch.io
Address: Firefinch Software Ltd, 5 South Gyle Crescent Lane, Edinburgh, EH12 9EG
Phone: +44 (0) 131 549 9549